How To Write Articles That Become The Most Popular In Your Field 7 Critical Steps - Kathy Caprino

How To Write Articles That Become The Most Popular In Your Field 7 Critical Steps So you’re publishing now on your own blog or on LinkedIn, and you’re excited.   It’s a wonderful opportunity that, when done right, can open hundreds of exciting doors for you as an expert and a writer. But you’re noticing something that confuses you â€" other writers’ posts are getting thousands more views than yours do, on the very same topic. No matter what you try, you can’t get the attention you feel your writing and ideas deserve. Why is that? I’ve been following and interviewing influential writers and thought leaders now for three years on my Forbes blog “Career Bliss,” and have observed what these generous givers and experts do that others don’t. In my own writing too (and in my work on the LinkedIn publishing platform since June), I’ve learned a few critical lessons about writing posts that have the potential to go viral and reach an audience far beyond our expectations. Im very grateful that my post 6 Toxic Behaviors That Push People Away is now the most-read post ever on LinkedIn, at 2.7 million views, and truthfully, the success of that post surprised me more than anyone else. I have some ideas about why it was so successful, but it’s not a science (as much as content marketing consultants want to tell you it is). When you take the time to study what influential writers do differently from other folks (and I’d highly recommend you do), there are eye-opening lessons you can learn about how to stop “marketing” your content, and instead, start connecting more deeply with an audience you love. Here are the top 7 tips I offer new writers, “experts” and thought leaders who want their content viewed at the highest levels: 1. Do a superlative job at the basics. Content To reach a large audience, you have to tackle topics and issues that grab hold of the reader, making them feel that they would be missing something critical if they didn’t read your article. Don’t write about the same old topics â€" leadership, management, social media, marketing, sales, careers â€" in the same old way. Uncover completely new angles that are truly your own. Share powerful ideas that move, educate, and entertain. Use everything you are and you know. But your articles have to share more than just your personal opinion. To strike a chord in many, you have to know what you’re talking about intimately, and that insight comes from experience, research, and ongoing intellectual curiosity. It has to be more than you pushing yourself into the spotlight. Headlines Your headlines have to be very powerful and compelling, strong enough to make people say, “Oh shoot, I’ve got to stop what I’m doing and read this now,” even if they feel they have no time to read another post in their entire lifetime. How to make your headlines irresistible? Think about the core theme of the story, and find a way to articulate the emotional heart of it so that even you would have to stop in your tracks and read it. What would make YOU stop what you’re doing and click the link to open it? A great colleague of mine told me that his content marketing consultant friend said “Use numbers in your headlines, and odd numbers work better.” That advice irks me to no end, because now we see thousands of writers producing empty and useless listicles that read like shopping lists (but with odd numbers). Yes, numbers do work in headlines, and often odd numbers work better, but rules are meant to be broken (as my 6 Toxic Behaviors post revealed). Use numbers when that’s the best approach (I use them frequently, but not invariably) for the content, but often it isn’t. Don’t be lazy with it. Images Make sure you’ve found an image that grabs the reader by the collar, and touches them deeply, reflecting the heart of the story. That usually requires an investment â€" most free sources simply don’t offer images with high enough quality or impact you need (I use iStock photo and love them). 2. Reach the broadest audience possible within your area of expertise. When the 6 Toxic Behaviors post started to go viral, I asked my 19-year-old daughter, “Honey, why do you think this is capturing so much attention?” She said something so wise and savvy. She shared, “Well, it seems that people will want to read this because, 1) they want to figure out if they’re toxic, and 2) they want validation that the person in their life who SEEMS so toxic, really is.” Wow, there’s truth to that. If we think about the number of people on this planet who either wonder if their own behavior pushes people away, or wants to confirm that someone in their life is crazy-making, we’re talking about millions of people. To go viral, you have to reach a large audience that says, “YES!!” to your material, even if it’s a hard pill to swallow. Think about how you can expand the interest level of your pieces by touching on more expansive themes, observations, and behaviors. 3. Learn to sense the “energy” of your messages and your style. In my training as a therapist, energy healer and career coach (after my 18 years in corporate), I learned that everything is energy. We feel it, process it, and react to it, often without being aware. The energy of your messages can make or break an article. Try to sense the energy of the words and ideas you’re sharing. If your writing smacks of condescension, arrogance, or snobbery, your post won’t get the exposure you want (or at least it won’t be the kind of exposure you want). 4. Base your work on a solid understanding of what you’re talking about, and research, research, research. Don’t make your writing just about you. Your story is interesting, but it’s not enough. I remember when I embarked on writing my book Breakdown, Breakthrough (about the 12 hidden crises working women face and how to overcome them) I thought I knew everything there was to know about professional crisis for women. But I was encouraged to do more research, and I spoke to over 100 women around the country about overcoming professional challenge, and it rocked my world. I’ll never make that mistake again, of thinking that my experiences were enough to have a solid understanding of a topic. What you know is great, but reach out to others to learn much more. 5. Create authentic discussions and engagement around the topic â€" don’t just push it out there. When you post an article, don’t expect it to fly by itself. Start meaningful discussions on LinkedIn and elsewhere that will continue and broaden the conversation, even if folks never read your article that spurred these discussions. Don’t push your material â€" just engage with people about an intriguing question that your material brings up. Then be highly active on the discussion threads. It takes a great deal of time, but if you want connection, you have to be present, open, and thoroughly committed to conversation. 6. Build a large list on your website of loyal followers who love what you have to say. One key ingredient that has helped me so much in my business and writing is building a large subscriber list (50,000+) and doing the work of growing it by 1,000 subscribers a month. There are numerous ways to do this, and they’re not overnight steps, but the result is powerful. Build your tribe of people who resonate with and connect authentically with your messages. (Check out my prosperity marketing coaching for more about building an ever-growing tribe of folks you love.) 7. Always â€" be of service first. Finally, come from a mindset of helping and supporting others. Be a generous giver and don’t publish articles with your hand out asking “What’s in this for me?” Follow what your community cares about, and give them potent info that will move them forward. Brainstorm new ways that your expertise will help people thrive, grow, enjoy life, make more money, build healthier habits whatever it is that you want to help with. Turn your “mess into a message” but keep uppermost in your mind that your writing should be a way of expressing your unique voice in ways that are of service to others. * * * * * * If you’d like to learn more about this topic, let me know. I’m developing a teleclass this Fall on this, and would love to hear your questions. And take my new Career Success Readiness Quiz to learn if youre paving the way for more success.

Can I Use a Template Resume Writing Form For Getting an Interview?

Can I Use a Template Resume Writing Form For Getting an Interview?What is the best way to avoid template resume writing? This is a question I often ask myself. For those who don't know what it is, template resume writing is when you write your resume in the exact same way you would if you were writing an application for a position at your prospective employer. It is common for many business people to use this format in order to get that all important first interview.The practical benefit to using this format is that it is an easy read. While this may not sound like a big deal, there are people who are more writing than reading.If you've never had a first interview, you're likely under a lot of pressure and you want to be able to present yourself in the best possible light. You may be trying to follow a very specific format which includes:This type of resume will help you stand out from the crowd because it is a direct answer to the service needs of your prospective employer. With thi s form of resume writing, you need to focus on your strengths and the experiences that can help you accomplish those strengths. You also need to focus on your weaknesses.Another main benefit to this form of resume writing is that it will reduce your chances of being turned down for an interview. Even though it may seem obvious that the resume that focuses on your strengths will help you get an interview, many people do not take the time to learn what their strengths are and what their weaknesses are. By doing this, they can come up with a more focused resume that will help them get that interview.While this form of resume writing does not apply to all job applicants, it will help those who have been out of work or those who don't have any previous experience at the company where they wish to work. They will learn about the work culture of the company and will be better prepared to choose which jobs to apply for.The worst thing about template resume writing is that it only works for the applicants who are applying for a job. Those who have been working for the company in which they are applying will never have a chance to showcase their skills and strengths. The only person who benefits from this form of resume writing is the person who wrote it.Although template resume writing may help you get that first interview, it will only do so if you really want to get that interview. The reason why it is so easy to copy a resume is because it is an easy read. Just look at that highlighted section and see if it is the information that interests you.

How to Get Help With Your Resume

How to Get Help With Your ResumeIf you're trying to improve your resume, the advice of a resume writing feedback service can be valuable. Feedback from professional writers gives you advice on how to edit and format your resume, which helps you make the most of what it has to offer. Feedback also lets you know what to avoid and keep from in order to get the job you want. The professional help of a resume writing feedback service can be a great help to you.When applying for a job, the resume is the first thing that a potential employer will see. If you send in a resume that's not well organized or formatted, it can be very difficult to get an interview. The resume's form and content will be viewed before you are even interviewed.Professional advice from a resume writing service is invaluable in making sure that your resume comes out on top. Your resume needs to stand out in an interview. It needs to grab the attention of the hiring manager and show them why you are the best candidate for the job.The resume is the first thing that a hiring manager will see, so make sure it stands out. Keep the word count low by using bullet points and do not forget to break up sections into smaller parts. Format your resume the way you want it formatted. Do not use word processing software to format your resume. Always use the guidelines of a professional resume writing service.Your resume needs to match your personality. A resume needs to be professional but casual. Do not use details you would normally write if you were answering a question from a prospective employer. For example, do not include a personal experience you had in your resume. Instead, list out accomplishments you have worked hard to get and any awards you have won.You will need a short section of your full resume to explain your skills. Do not forget to list the key points of the qualities you are looking for in the position you are applying for. When you list your strengths, do not forget to list your weaknesse s as well. Keep it concise and to the point.You can find professional services on the Internet. Use this resource to get advice on how to edit and format your resume. Professional advice from resume writing feedback services is valuable because they can give you tips on how to focus on your strengths and avoid things you might be avoiding with your resume. They can also help you spot if you are going over the line when it comes to the formatting of your resume.

Uncommon Article Gives You the Facts on Resume, Small Business Owner, Writing Center That Only a Few People Know Exist

Uncommon Article Gives You the Facts on Resume, Small Business Owner, Writing Center That Only a Few People Know Exist Business writing ought to be clear and concise. Writing an effective resume is among the main sections of landing work. Resumes ought to be brieftypically a couple of pages. It can act as a template in writing yours. It's not essential to have your resume mirror the title you're applying for, Burdan explained. When writing an application letter, keep in mind that you most likely have competition. Obviously, there are exceptions to each rule. When you've just started a company, you don't have a lengthy list of accomplishments and obligations you'll be able to point to when describing your abilities or qualifications. The Good, the Bad and Resume, Small Business Owner, Writing Center The best writers strive to accomplish a style that's so obvious that their messages cannot be misunderstood. Prevent any language your audience may not understand. Other dut ies the owner of a small company performs include portraying their product to the perfect audience through the invention of associate campaign. When you compose a business document, you must assume your audience has limited time to read it and is very likely to skim. A small small business owner resume is hard to write, but adding online content should help your likelihood of landing work. A resume should be simple to comprehend, follow a logical progression, and have a very clear layout. Add any suitable details, highlighting experience listed on your resume that is particularly pertinent to the job you're seeking. Provide a review of the organization and its clientele and detail your responsibilities as an operator or co-owner. Resume, Small Business Owner, Writing Center Options In addition, it is a good notion to include details regarding different responsibilities you held. If you are thinking about how to put small small business owner on resume versions that you're u sing, there are lots of references online. In an optional second paragraph, you might incorporate an overview of the information which you are sending. If you want more info, please allow me to know. Whether you're a business proprietor, operations manager, or just a serial entrepreneur, if you're searching for a job you're going to need a resume. A small small business owner is a person who starts a business on a little scale. Writing a resume for an owner of a company is hard. From the aforementioned discussion, here's a sample resume for a little business proprietor. Ruthless Resume, Small Business Owner, Writing Center Strategies Exploited Instead of merely writing down different responsibilities you had at your business, you should add in how much value you added. Offering free resume reviews is one method to come across clients. It isn't easy to quantify all the work and responsibility that's required as a proprietor. It can be hard for a business owner to capture the breadth and range of her roles and obligations in a title, particularly when the sole proprietor wears many hats, Burdan stated.

Life After College Quick Tips For Recent Grads - Work It Daily

Life After College Quick Tips For Recent Grads - Work It Daily There are many challenges that face today's recent grads - living accommodations and financial issues are some of them. Related: 5 Common Fears Of Recent Grads Here are some quick tips for finding a place to live, figuring out your roommate situation, and managing your finances. Finding A Place To Live One of the biggest initial decisions that you will make is about where you will live. Many students find that going back home is the most affordable (and perhaps only option) until some money can be saved up to go out on their own. If you’re able to find your own housing, make sure you have a budget. Figure out how much money you’ll have coming in with each paycheck (after taxes and other deductions), how frequently you’ll be paid, and how much you’ll need to spend on other expenses. Most companies spell out how much you will be paid in a formal offer letter. If this information is unclear, make sure you ask your recruiter or contact at the company for some additional details. The offer letter should have your salary or hourly wages listed before taxes are taken out. This is an important distinction, as you’ll quickly learn that a good percentage of your earnings go to the government for state and federal taxes, and Medicare. Additionally, your employer may make pre-tax deductions from your paycheck to cover health insurance premiums and 401(k) or retirement plan contributions. Live Alone Or Find A Roommate? If you lived away from home during college, you may already be familiar with having a roommate. If you can tolerate it, having a roommate or two can dramatically help in cutting initial housing costs. It’s best to select roommates who have similar ambitions and career goals. It can be a recipe for disaster if you move in with someone who likes to have parties all night and you have to be at work at 7 a.m. Living with someone else is a serious commitment, so make sure you ask your prospective roommates plenty of questions before signing a lease. Landlords and property management companies don’t have to let you out of a lease if your roommates don’t work out. Save yourself an expensive consequence, and a lot of headaches and frustration by doing your homework before agreeing to move in with someone. You should consider your own personal habits that may be annoying to other people, as well as asking questions about your prospective roommate’s cleanliness, noise, work schedule, thoughts on having parties and guests over during the work week, and any other topic that you feel needs to be discussed. Living Expenses Your rent payment will most likely be the largest expense you have each month. In addition to rent, other monthly expenses include gas for your vehicle, groceries/food expenses, car payments, car insurance, and incidentals. Many students also leave school with the burden of hefty student loans. In most cases, these loans need to be repaid starting soon after your education is complete. Make sure you understand the terms of the loan and the repayment schedule. A student loan is very similar to a mortgage in that your failure to pay on time can adversely impact your credit score for many years going forward. Defaulting on a student loan is a terrible idea, so be sure to take your repayment responsibilities seriously. If possible, try to save a little each paycheck in case something unexpected comes up. As you advance in your career, many financial advisors recommend having six-month’s salary in your savings account. This is hard to imagine when you’re first starting out, but you’ll be amazed at how quickly you can build a “rainy day” fund by just saving $20 or $50 per paycheck or per month. Retirement may seem VERY far away, but try to put a little money into your 401(k) or another retirement fund. People who start saving in their early 20’s are much better off than those who wait until age 30 or later. If your employer offers a dollar-for-dollar match, try to take advantage of that “free money.” Your company’s human resources department should be able to explain what benefits are available and how you can maximize your retirement savings. When you’re planning for your initial housing expenses, also consider if you’ll need to purchase furniture. Check with friends and family members to see if they have any items that they would be willing to donate. If not, try to find used items and items on sale to help reduce your costs. If you plan on cooking, you’ll also need to obtain a basic set of pots and pans, dishes, flatware, and cooking utensils. You will also need linens and towels for your bedroom and bathroom. Most major retailers put these items on sale monthly and around holidays. It’s not much fun to live paycheck to paycheck, so try to find accommodations that will fit within your means. With good planning, you can still have a little money left over for incidentals and social events. Related Posts How Graduates Can Strategically Build Their Careers 7 Tips To Help Young Professionals Fit In 3 Tips For College Grads Saving For Retirement   Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!

Are Robots Taking Over the World [Infographic]

Are Robots Taking Over the World InfographicAre robots taking over the world? Yes, they are. Run Okay, so maybe thats a bit of an exaggeration. But were definitely becoming more reliant on robots and artificial intelligence. googletag.cmd.push(function() googletag.display(div-gpt-ad-1467144145037-0) ) In fact, more and more of our workforce is going to be invaded by artificial intelligence as new advancements are made. This can be good and schwimmbad depending on how you look at it.On one hand, productivity will increase, but on the other hand, a lot of people may lose their jobs.But this is no time to panic. Instead, lets dive deeper into the infographic below, analyzing robots and artificial intelligence. There may be room for perfect symmetry between robots and humans. SourceClickSoftware

Uncommon Article Gives You the Facts on Rules of Resume Writing That Only a Few People Know Exist

Uncommon Article Gives You the Facts on Rules of Resume Writing That Only a Few People Know Exist There are a few rules you want to follow, when youre writing or updating your resume. Cover letters and resume have to be in a position to stand alone. For starters, you may want to examine your references. The typeface you select for your resume is essential. Writing is easy, but it isnt simple. Developing a compelling resume isnt simple, even if youre at the C-level. There are lots of transferable skills gained though leadership positions in clubsand you will need to be certain to highlight them in another section. Your computer skills will be especially attractive and ought to be highlighted. Such rules arent tough to follow along with. According to the format, you must have two individual sections for responsibilities and achievements. In that sense, its content will change based on the sort of role that you choose to submit an application for. In other instances, in case you made a decision to use one resume format. Further, it is a fantastic idea to be aware of the culture of the organization youre courting. Its also important to think about the sort of work you really wish to be hired to do. You are also able to get a feeling of the internal language used within a specific industry or company. Understanding how to anthroponym your resume is vitally important. Figuring out how to center on the most essential portions of your career and experiences based on your present job seeking goals is challenging. You ought to go through different job descriptions for the post youve applied and also examine the site of the company where youre applying. It can be hard to create a resume that uses skills and job titles to create an attention-grabbing story whilst keeping a professional tone. Consolidating skills to the peak of the webpage will make it simpler for a recruiter to observe how theyre applicable to all the jobs given below. Make certai n its not likely to hurt your odds of finding the job. To initiate the year off, do a simple review of what and what doesnt go on a resume. The very last thing you wish to do is receive a job which you cant do. Everyone can say he or she excelled at her or his final job.